More than a logo, it’s a model and a map

The CLA logo honors the challenge that exercising true leadership entails.

The large dot in the center represents an opportunity for change, what we call an adaptive challenge. It is surrounded by the individuals and coalitions, represented by the small navy dots, which have a stake in tackling—or avoiding—the problem you face.

Individuals representing divergent views, yet actively engaged in working on the challenge “in the room,” are depicted in the inner circle. These outside dots represent constituents and their specific loyalties, values, and losses that will be affected when progress is taken toward an adaptive challenge. These outside forces are what those “inside the room” represent and are managing and whether aware of them or not, the invested constituents can derail a solution.

The leadership opportunity lies in recognizing these competing commitments and helping the various members work through their articulation and potential losses. This adaptive stakeholder analysis needs to involve those both inside and outside the room. Acknowledging what might be lost or may have to be given up to make progress is critical. Without this first step, the loyalties and values to those outside responsibilities can make the adaptive challenge intractable.

The CLA logo helps individuals understand the key factions around an adaptive challenge, hence increasing your success rate in developing strategies for recruiting allies, working with the opposition, and preparing for the casualties of the process. The diagnostic work is to observe the system by seeing the multiple relationships to the issue.